Wednesday 9 October 2013

VC critique 3


I feel that this ad is too exaggerating because a normal knife will not be able to be that sharp to cut the whole chopping board. This makes people unable to believe in the product. Although it is good that the person tries to make things more fun and creative, I feel that it's really unbelievable. Furthermore if one were to think deeper into it, it might actually appeal to people who might buy the knife to hurt others. I don't think that anyone in the right state of mind will buy the knife after seeing the ad. Too much doubts about the product and which makes it a bit of a cheat as well.


Here are other ads for the same company and most of their ads are all really exaggerated. It might be the designer's idea to make everything dramatic which is a plus point because the ideas are creative and bold, however I'll definitely have my doubts in buying the product.