Saturday 21 September 2013

VC critique 2


This is a print ad for Magnum ice cream and this ad uses sex appeal because if one sees closely, the 2 ice cream in front is actually shaped like a butt and when one sees the whole picture, it's actually like a woman standing up in a sexy pose. I think it is really creative although most ice cream ads seems to associate themselves with sex appeal but I find that it is different from others because other ads tend to use real woman to attract people to buy it but this uses a different approach. Also, some people might not be able to tell the meaning to the ad at first look, this allows people to think as well. Although this is a creative ad, I feel that it's not very good for young children to look at because of the hidden meaning behind it. Also, even if one were to look at it without thinking of the hidden meaning, it doesn't appeal to people because it's quite plain and dull. I think that there can be more room for improvement though!(:

Sunday 15 September 2013

VC critique 1


This is a print ad for mercedes benz and I think it's pretty creative because the person in the picture actually has "2 faces" which creates an illusion.
The guy is actually facing the front but his eyes are facing the side, which shows that one can actually look straight without having to turn their head to the side to check for other vehicles.
Also, according to the text written on the side, the writer uses pun by saying "look to the side without looking to the side."
The first time I look at the print ad, it actually captured my attention because of the person's face and after reading the words, I feel that I actually understand what the person is trying to say and I think this is a pretty good ad because it is creative and also makes people think.
This will attract car buyers to want to buy the car because one does not have to keep turning their heads to look at oncoming vehicles.
Of course ads tend to be exaggerative and one should just take it with a pinch of salt!