VC day 5 !

today we were taught the different kinds of logos and mascots and a little bit on the use of the illustrator tool .

we learnt that logo is not a brand and there're 3 kinds of logos :

-logotype (in which it allows ease of recognition)

-symbols (iconic shapes and easily recognisable)

-combination marks (which consists of symbols and name and can be integrated or stand alone)

5 principles of effective logo :
-simple
-memorable
-timeless
-versatile(made to big/small)
-appropriate

also ,

we learnt that mascot is a representative figure and a communication tool for something like fashion or sports .

qualities of good mascot:
-connection to company profession and values .
background story
-appeal
-style for target audience
-props and accessories .

above are some things that we traced out using the illustrator tool .

i think it was really quite confusing and difficult to handle at first because i wasn't really familiar with it and i took quite some time to get used to it but luckily i'm able to adapt to it now and it's actually quite fun and easy to use !(:

VC day 4 !

we learnt about the history of posters and how they changed overtime .

we also learnt about storyboards and moodboards .

the picture above is an example of a mood board .

the difference between a storyboard is that storyboards shows pictures which are in sequence and tells us a story while moodboards are collage of different pictures and texts to show an overview of something a person wants to show to their target audience .

we also learnt how to use the illustrator tool to create lines and shapes .

it's was quite difficult to understand at first ,

but we slowly managed to get used to it and it was pretty fun using the tool !