today we were taught the different kinds of logos and mascots and a little bit on the use of the illustrator tool .
we learnt that logo is not a brand and there're 3 kinds of logos :
-logotype (in which it allows ease of recognition)
-symbols (iconic shapes and easily recognisable)
-combination marks (which consists of symbols and name and can be integrated or stand alone)
-simple
-memorable
-timeless
-versatile(made to big/small)
-appropriate
also ,
we learnt that mascot is a representative figure and a communication tool for something like fashion or sports .
qualities of good mascot:
-connection to company profession and values .
background story
-appeal
-style for target audience
-props and accessories .
-connection to company profession and values .
background story
-appeal
-style for target audience
-props and accessories .
above are some things that we traced out using the illustrator tool .
i think it was really quite confusing and difficult to handle at first because i wasn't really familiar with it and i took quite some time to get used to it but luckily i'm able to adapt to it now and it's actually quite fun and easy to use !(:
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