This is a print ad for Magnum ice cream and this ad uses sex appeal because if one sees closely, the 2 ice cream in front is actually shaped like a butt and when one sees the whole picture, it's actually like a woman standing up in a sexy pose. I think it is really creative although most ice cream ads seems to associate themselves with sex appeal but I find that it is different from others because other ads tend to use real woman to attract people to buy it but this uses a different approach. Also, some people might not be able to tell the meaning to the ad at first look, this allows people to think as well. Although this is a creative ad, I feel that it's not very good for young children to look at because of the hidden meaning behind it. Also, even if one were to look at it without thinking of the hidden meaning, it doesn't appeal to people because it's quite plain and dull. I think that there can be more room for improvement though!(:
No comments:
Post a Comment