Orchard Road Trip

We went to Orchard Road for our field trip and we were asked to answer some of the questions that were given. Upon reaching, we were asked to analyse the brand's logos and art direction. The different brands that we took pictures of have their brand name as their logo. The art directions are pretty straightforward and exquisite. The lighting and typography creates an elegant feel which relates to why they are the luxurious brands.

 Giorgio Armani

 Prada

 Dior

 Dolce&Gabbana

Louis Vuitton

The similarities between the brands are that their logos are mostly in caps and of the same colour. The differences however, are that their target audience are different and therefore distribution and production differs.

We were asked to compare the 2 brands and the similarities are that their typography are in caps and white fonts. The colour of their shop are mostly black and white. However, their target audience are different. DKNY targets those who just started working and LV targets rich statuses. 

We also went to Wisma Atria and we were asked to compare the advertisements on the escalators.

The first one is simple and straightforward. It allows people to look at it when they're going down the escalator and because it is big, it captures more attention. The second one on the other hand is small and makes it unable to know what it is selling. However, the repetition of the ads makes it a plus point because it captures consumer's attention and the colour of the ads are bright.

At Taka, we were asked to compare the different food stalls logos. Most of them have cute pictures as their mascot and it makes it more visual and nice to look at. Also, most of their colours they use are red, black and white. The cartoons are a representation of what they're selling.

We also headed down to Mandarin Gallery to take a look at the "Dolls project". As part of it's 10th anniversary celebrations, the store collaborated with 10 international fashion designers to produce products that were intricately crafted and the dolls were miniature versions of their signature concepts.

I think that the designs of the costumes are very unique and stylish! However i think that they could have placed the clothes on display and not put them on the dolls because they're a little scary and people might not even want to take a look at them if they're afraid of dolls. Overall, I think that the field trip was alright, but we could have learnt more if there were more interesting things.

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